Analysis

Deliverable 1: Candy Bar Wrapper Text and Analysis

Chosen Candy Bar: Reese

Reese Candy Wrapper

Primary Information

1. Brand Name: Reese

  • Typeface & Weight: Bold, rounded, and playful sans-serif (likely custom-designed).
  • Color & Contrast: Bright yellow text with a dark brown outline against an orange background for maximum visibility.
  • Size & Placement: Large and centered, grabbing immediate attention on the shelf.

2. Product Identification: 3 PEANUT BUTTER CUPS CANDY

  • Typeface & Weight: Uppercase, sans-serif; bold for legibility.
  • Color & Contrast: Varying shades of yellow and red that contrast strongly with the orange background.
  • Key Element: The “3” draws attention to the quantity; “PEANUT BUTTER CUPS” clarifies what the product is.

3. Product Image

  • What for: Shows a chocolate cup with a bite, instantly conveying the product’s look and flavor.
  • Placement: Near the brand name, reinforcing product identity and appeal.

Secondary Information

1. French Translation: FRIANDISE MOULES AU BEURRE D'ARACHIDES

  • Typeface & Weight: Uppercase, sans-serif; slightly smaller than the English version.
  • Hierarchy: Necessary for bilingual labeling but subordinate to the English text.

2. Descriptive Text: "Peanut butter in pure milk chocolate"

  • Typeface & Weight: Smaller, regular sans-serif.
  • What for: Clarifies flavor and product composition without overshadowing the brand.

3. Net Weight: 46g

  • Typeface & Weight: Small but bold; typically found near the product name.
  • Reasoning: Important for consumer awareness, but not a primary selling point.

Tertiary Information (Least Prominent, Functional Details)

1. Ingredients List

  • Typeface & Weight: Very small sans-serif, placed in a white box at the top.
  • What for: Legally required for consumer safety (allergies, dietary needs).

2. Nutrition Facts Panel

  • Layout: Standard, tabular format in small sans-serif.
  • What for: Regulatory necessity for health and dietary information.

3. Manufacturer & Contact Information

  • Typeface & Weight: Small, regular sans-serif.
  • Placement: Corner or edge of the packaging.
  • What for: Offers a way to contact the company or learn about the product origin.

4. Barcode & Expiry Date

  • Placement: Bottom or side, in small, unobtrusive print.
  • What for: Essential for inventory, scanning, and consumer safety (freshness).

5. Color Palette Swatch

  • What for: Used in printing to ensure accurate brand colors.
  • Placement: Bottom or side, in small, unobtrusive print.

All of the wrapper’s text in order

Reese

3 PEANUT BUTTER CUPS CANDY

FRIANDISE MOULES AU BEURRE D'ARACHIDES

46g

Peanut butter in pure milk chocolate

Beurre d'arachides enrobé de pur chocolat au lait

Imported by / Importé par

Hershey Canada Inc.

Mississauga, Ontario, Canada L4W 0B1

Questions or comments?

Questions ou commentaires?

www.askhershey.com or/ou 800-468-1714

Ingredients:

Milk chocolate [sugars (sugar, lactose), cocoa butter, milk ingredients, unsweetened chocolate, lecithin (soy), polyglycerol polyricinoleate], Peanuts, Sugars (sugar, dextrose), Salt, TBHQ, Citric acid.

Contains: Peanuts, Soy, Milk.

Ingrédients:

Chocolat au lait [sucres (sucre, lactose), beurre de cacao, substances laitières, chocolat non sucré, lécithine (soja), polyricinoléate de polyglycérol], Arachides, Sucres (sucre, dextrose), Sel, TBHQ, Acide citrique.

Contient : Arachides, Soja, Lait.

Nutrition Facts

Valeur nutritive

Per 1 package (46 g)

Pour 1 emballage (46 g)

Calories 230

% Daily Value* / % Valeur quotidienne*

Fat / Lipides 13 g 18%

Saturated / Saturés 5 g 26%

+ Trans / trans 0.1 g

Carbohydrate / Glucides 26 g

Fibre / Fibres 2 g 6%

Sugars / Sucres 24 g 24%

Protein / Protéines 5 g

Cholesterol / Cholestérol 5 mg

Sodium 150 mg 6%

Potassium 175 mg 4%

Calcium 40 mg 4%

Iron / Fer 1.2 mg 8%

*5% or less is a little, 15% or more is a lot

*5 % ou moins c'est peu, 15 % ou plus c'est beaucoup

visit/visitez: www.Reese.ca

Reese – 3 Peanut Butter Cups Candy

Weight: 46g

Description

Peanut butter in pure milk chocolate

Ingredients

  • Milk chocolate [sugars (sugar, lactose), cocoa butter, milk ingredients, unsweetened chocolate, lecithin (soy), polyglycerol polyricinoleate]
  • Peanuts, Sugars (sugar, dextrose), Salt, TBHQ, Citric acid

Contains: Peanuts, Soy, Milk.

Nutrition Facts

Per 1 package (46g)
NutrientAmount / % Daily Value
Calories230
Fat13 g (18%)
Saturated + Trans5 g (26%) / 0.1 g
Carbohydrate26 g
Fibre2 g (6%)
Sugars24 g
Protein5 g
Cholesterol5 mg
Sodium150 mg
Potassium175 mg (4%)
Calcium40 mg (4%)
Iron1.2 mg (8%)

*5% or less is a little, 15% or more is a lot

Importer Information

Imported by: Hershey Canada Inc.
Mississauga, Ontario, Canada L4W 0B1

Questions or Comments?
www.askhershey.com or 800-468-1714

Visit: www.Reese.ca

Friandises moulées au beurre d’arachides

Poids net : 46g

Description

Beurre d'arachide enrobé de pur chocolat au lait

Ingrédients

  • Chocolat au lait [sucres (sucre, lactose), beurre de cacao, substances laitières, chocolat non sucré, lécithine (soja), polyricinoléate de polyglycérol]
  • Arachides, Sucres (sucre, dextrose), Sel, TBHQ, Acide citrique

Contient: Arachides, Soja, Lait.

Valeur nutritive

Pour 1 emballage (46g)
NutrimentsQuantité / % Valeur quotidienne
Calories230
Lipides13 g (18%)
Saturés + trans5 g (26%) / 0.1 g
Glucides26 g
Fibres2 g (6%)
Sucres24 g
Protéines5 g
Cholestérol5 mg
Sodium150 mg
Potassium175 mg (4%)
Calcium40 mg (4%)
Fer1.2 mg (8%)

*5 % ou moins c'est peu, 15 % ou plus c'est beaucoup

Information importateur

Importé par: Hershey Canada Inc.
Mississauga, Ontario, Canada L4W 0B1

Questions ou commentaires?
www.askhershey.com ou 800-468-1714

Visitez: www.Reese.ca